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shanari

Using Social Media to Increase Workplace Safety
« on: June 03, 2015, 04:41:41 PM »
At least in the United States, the majority of adults currently have at least one social media profile on Facebook, Twitter, LinkedIn, and/or other social networking sites. Many individuals use social media to stay connect with friends and family; however, some companies have recently begun using social media to increase and promote workplace safety.

In what ways can you see social media being a great way to increase workplace safety? Does the company you currently work for use social media to build organizational safety cultures and to provide a place for open communication among workers and management?


Shanari Baird
Training & Marketing Specialist
OSHAcademy
http://www.oshatrain.org


chadclifford7

Re: Using Social Media to Increase Workplace Safety
« Reply #1 on: June 05, 2015, 12:27:00 PM »
The Army has https://www.facebook.com/#!/pages/US-Army-Combat-ReadinessSafety-Center/61118583543?fref=ts

I haven't seen anything at a lower echelon than this page.  As you can see, the majority of the content deals with recognition of safety excellence and safety topics affecting personnel off-duty.  Seeing that less than 5,000 people have "liked" the page, I wouldn't exactly say it's widely supported by the organization.  I can somewhat understand that as some employees prefer to keep a separation between their personal and professional lives, especially when it comes to social media.
Chad Clifford, ASHM


shanari

Re: Using Social Media to Increase Workplace Safety
« Reply #2 on: June 09, 2015, 11:27:42 AM »
I see that desire to keep personal and professional life separate as a barrier to social media being a major tool to promote safety as well. It does seem like if an organization can somehow create additional benefits or emphasize the value of being part of a safety culture online that it could potentially be more successful. I know I have heard many professionals complain about connecting with some of the younger generations when it comes to safety and that it seems like they aren't very motivated to stick to the rules. I can see social media being a great way to speak to them in their own "language" and to reach them in a way they are more likely to listen.
Shanari Baird
Training & Marketing Specialist
OSHAcademy
http://www.oshatrain.org

meredith

Re: Using Social Media to Increase Workplace Safety
« Reply #3 on: June 10, 2015, 10:17:30 AM »
What if companies used social media that was specifically designed for business purposes (i.e. Yammer) to help promote workplace safety? Yammer is a private social network similar to Facebook. At my last job, the company used Yammer, and it was a great way to spread information.

This might be the best option because it allows employees the ability to keep their personal and professional lives separate, but still allows companies to use the technology that is relative to the current times.

shanari

Re: Using Social Media to Increase Workplace Safety
« Reply #4 on: June 11, 2015, 11:29:20 AM »
I have never heard of Yammer, but it sounds like a great option if employees do not want to mix their personal lives with their professional lives! How did your previous employer encourage and ensure employees were regularly checking in on Yammer and getting the information? The beauty of platforms like Facebook and LinkedIn is that many people check their profiles regularly and would then, consequently, be more likely to receive and review safety information.
Shanari Baird
Training & Marketing Specialist
OSHAcademy
http://www.oshatrain.org

meredith

Re: Using Social Media to Increase Workplace Safety
« Reply #5 on: June 17, 2015, 01:05:08 PM »
There wasn't much encouragement from the employer to check Yammer on a regular basis. I think the reason it worked well in that atmosphere, was that it was a very tight-knit group of employees. I also think that social networks can provide a distraction, and a lot of people are looking for something to distract them from the day to day tasks.